Transparent Marketplace

Upfront Transparency into Programmatic Transactions.

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Full visibility.

Ensure a higher share of your media budget reaches premium publisher inventory.

EMX’s Transparent Marketplace provides full visibility into the cost of each transaction. Rather than surrendering media budget to opaque fees throughout the programmatic supply chain, buyers pay one transparent, up-front fee to access EMX’s marketplace of premium publisher partners. This industry-first model allows advertisers to direct a higher portion of budgets to winning targeted inventory, resulting in higher ROI and performance.

The Transparent Marketplace Advantage

Spend Efficiently

Direct as much of your spend as possible toward winning high-value inventory.

Higher ROI

Accurately measure the performance of your ad spend and maximize ROI with complete visibility into each transaction.

Equal Opportunity for All

Know the true value of the inventory you’re purchasing—no hidden fees or additional barriers.

Scale Across Your Target Audience

Reach the audiences most likely to deliver ROI with hundreds of custom premium inventory packages.


Real People, Dedicated Help

Lean on EMX to troubleshoot and optimize campaigns on a daily basis.

Transparent Marketplace Features

full programmatic transparency

Full Transparency

Negotiate an upfront buy-side fee to remove associated supply-side transaction fees.

custom advertising packages

Custom Packages

Leverage over 50+ vertical and viewability packages specific to your industry.

secure ecosystems

Secure Ecosystem

Access over 13,000 directly-integrated, Ads.txt-enabled publisher domains.

Third party Verification partners

Superior Third-Party Partners

Ensure benchmarks and performance indicators are optimized towards third-party measurement standards.