3 Benefits to More Transparency in Programmatic Advertising
Publishers + Advertisers +
eMarketer estimates that 82.5 percent of all U.S. digital display ads in 2018 will be purchased via automated channels, demonstrating how quickly the programmatic advertising industry has grown since its inception.
As buying and selling mechanisms become more complex and programmatic investment continues to rise, spending patterns are constantly shifting. In order to ensure their strategies deliver results, digital marketers need to understand where money is being spent, and why.
In this whitepaper, we leverage proprietary data from the EMX marketplace to break down the pricing trends of open and private digital programmatic advertising. With deep dive analyses into desktop, video and mobile ad spending quarter by quarter, you can find out where programmatic advertising is headed and how to stay ahead.