The Challenge
Forum Communications is a leading media company, with over 30 news sites and several television stations.
As Forum grew, adjustments to their digital advertising strategy became more complex. This forced a larger dependence on developers, slowing down their revenue. Forum wanted to take full control and re-ignite revenue growth.
The Solution
Full Visibility
We worked with Forum to customize their BiddR°360 Reporting Dashboard, putting their most important metrics all in one place. Forum can now measure bid response rate, win rate, fill rate, execution time, CPM, overall revenue and more, so they can easily decide which advertisers to prioritize.
Full Control
We worked with Forum to craft a strategy around their data.
Forum can now make real-time stack adjustments without relying on developers and coders. They can use BiddR°360's intuitive click-and-drag Control Center features to remove demand not adding value to their campaigns, as well as create custom timeouts to optimize their bidding.
Hybrid Auctions
We worked with Forum to implement both Client and Server Side auctions. Forum is now using a hybrid model for header bidding, helping to maximize yield across all partners, while reducing latency by over 10%.
With full visibility and control, as well as a hybrid header bidding solution, Forum can make informed, real-time edits to their bidding stack, reduce latency, and drive maximum revenue.
The Results
BiddR°360 triumphed over expectations with:
$0.20
increase in all CPMs
10%
increase in response rate
15%
increase in overall revenue
10-20%
decrease in latency