Chegg: Delivering Demand

Case Study

We united a company with a marketplace of revenue.

The Challenge

Increase revenue,
decrease latency.

The Solution

Direct access
to premium

The Results

Drove bid competition and revenue.


The Challenge

Chegg is the leading student-first connected learning platform, engaging millions of Millennial and Gen Z users with educational content.

Chegg was looking for a way to increase competition amongst all of their demand partners within their complex client-side header bidding wrapper. They needed a solution that would ignite revenue without increasing load times.

The Solution

We worked with Chegg to integrate BiddR Connect into their current header bidding wrapper.

Direct Demand

Chegg now has direct access to EMX’s premium demand of Fortune 500 brands and leading agencies—with fewer middlemen and fees.

Increased Competition

With direct access, Chegg now experiences fast response rates, high bid competition, and high fill rates—driving revenue and increased CPMs.

Reduced Latency

With fast response rates, Chegg has reduced their latency to create a more positive user experience with decreased load times.

The Results

BiddR Connect exceeded expectations:

Increased ad revenue

Increase in overall revenue

UX Latency

Improved UX with decreased latency

Increased ad revenue

Increase in overall bid competition


EMX is one of the top demand partners that we currently run in our ad stack. The response time is quick and the average CPMs we see are high. We’re extremely happy with the performance of EMX.

Iana Feliciano, Programmatic Revenue Analyst, Chegg
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